Wholesome goodness for the dogs who mean everything.
Born from a deep love for our own dogs and a passion for natural nutrition, GoodBoi products combine superfoods with the comfort of home-cooked goodness. Our range includes concentrated gravy toppers, nutrient-dense powder blends, fresh and frozen meal boosters, and crunchy functional treats—all crafted to bring flavour, function, and joy to every mealtime.
About GoodBoi
GoodBoi was born from one dog-mom’s passion for wholesome nutrition — crafting fresh, nutrient-dense gravies and boosters that support natural canine wellness. What started as a simple act of love in the kitchen grew into a purpose: to nourish dogs the way nature intended, using only real food, superfoods, and gentle botanicals.
Each GoodBoi recipe is designed in collaboration with qualified pet nutritionists and made by hand in small batches — never mass-produced. We believe in feeding from the heart, with transparency, integrity, and respect for every ingredient. From vitality-boosting gravies to calming blends and functional meal toppers, our mission is simple: to help every good boi (and girl!) thrive from the inside out.
Homemade Nutrition, Straight From A Dog Mom's Heart
Hi, I’m Sandy — dog mom to three mischievous, treat-obsessed pups and the heart behind GoodBoi. This brand began in my own kitchen, after years of struggling to find treats and toppers that were both genuinely healthy and genuinely delicious. My dogs deserved better… and so do yours.
Every recipe I create is guided by my love for my trio at home, a commitment to real ingredients, and a belief that dogs thrive when we nourish them simply and thoughtfully. Nothing goes into a GoodBoi product that I wouldn’t proudly give to my own.
My promise to you? Transparency, quality, and treats that make tails thump with joy — every single batch. Thank you for trusting GoodBoi with your best friend’s bowl.
Meet The Team
The three mischievous, treat-obsessed pups and the heart behind GoodBoi.
Koda
Chief Security Officer & Official Taste Tester
Koda is my first-born fluff ball — nearly 10 years old and still bouncing with the same energy she had the day she came home. She takes her role as our security detail very seriously (she’s a certified monkey-chaser) and makes sure no sneaky kitchen raids happen on her watch.
She lives for car rides, beach walks, snack time, playtime, and making friends with every fur-kid she meets. Koda can be a little anxious and reactive at times, and she’s the heartfelt inspiration behind our ZenZone, VitalCoat, and SeniorVitality gravy toppers. Every calming, nourishing ingredient in those recipes started with her.
Skye
Head of Quality Control & Official Taste Tester
Skye was our first rescue, arriving at 18 months old as skinny as a twig — and now she’s a glorious fluff ball (she’s not chunky, she’s fluffy). She’s also my unwavering little shadow and biggest supporter.
Skye takes her role in the kitchen very seriously: no scrap goes to waste, and every batch must be thoroughly taste tested before it’s allowed anywhere near packaging. Food is life, naps are life, and even at 10 years old, she’s completely convinced she’s still a puppy.
With arthritis in her hips, Skye is the heart behind our MoveWell and VitalFlow gravy toppers — crafted to support mobility, comfort, and happy golden years.
Whiskey
Head of Sports & Official Taste Tester
Whiskey is our newest rescue addition and an all-around GoodBoi. At 4 years old, he’s the sweetest soul — always ready for a cuddle, and always ready for a run with Mom.
He arrived undernourished but with a undeniable sparkle in his eye, and has since flourished into a strong, joyful boy. He’s currently in monkey-chaser training (with… mixed enthusiasm), but he does excel at chasing Koda and play-tackling her into the grass. Whiskey’s other great passion is his ever-growing ball collection — secretly stashed under our deck like buried treasure.
Whiskey is the inspiration behind our VitalBoost and VitalActive gravy toppers — crafted for strength, vitality, and dogs who are ready to thrive.
Fresh. Functional. Tail-wag approved.
Our Promise
At GoodBoi, we believe that every wag, lick, and sparkle of joy begins with what’s in the bowl. That’s why we pour care into every batch — sourcing quality ingredients, balancing nutrition with nature, and crafting recipes that are as functional as they are flavourful.
We’re here for the dog parents who read labels, who care deeply, and who want the very best for their four-legged family. No fillers. No shortcuts. Just honest food, handmade with love, to help your GoodBoi live a longer, happier, tail-wagging life.
